Internet marketing tips for 4Life Research

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Wednesday, August 17, 2005

Can nutritional supplements be sold online using a pay per click search engine campaign


In a world where stress, pollution, poor diet and new strains of superbugs are constantly undermining people s immune systems, 4Life recognizes the importance of innovation in nutrition.

As A 4Life Research independent distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people.

Can your nutritional supplements be sold using a pay per click search engine campaign or not? This is question number one, right? But equally important, can you figure out a search engine campaign that creates more buying customers than lost money?

Good news, the answer is: "definitely yes."

Pay per click tips for this week:

  • Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
  • People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
  • Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
  • These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


Check back next week for the next in this series of pay per click marketing tips...


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posted by Dan Hollings @ 11:38 PM  

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