Imagine If 4Life Research Prospects Wore Loudly Colored Red Tee Shirts?

Imagine If 4Life Research Prospects Wore Loudly Colored Red Tee Shirts?

As I reflect upon the people I've assisted in my consulting practice, I recall from time to time having the enjoyment of acting as a consultant with 4Life Research independent distributors. No matter how many tips I blog, articles I write, or trainings I teach, I still often get individuals that say, "promoting your stuff through pay per click might be great, but not necessarily for my nutritional supplements."

While this still shocks me, I'm certain that one of the reasons I hear this is because the "idea" of promoting your stuff through pay per click is still not understood. Perhaps an analogy will clarify.

What if you could park at the front door of a Wal-Mart or CompUSA and immediately spot customers who were looking for your product? Lets say they wore bright Red shirts announcing what they were shopping for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Yahoo's Sponsored Search, Google AdWords, or other PPC search engines, you connect with targeted site visitors almost instantly, just as they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have an unlimited number of people working for you at the door of every shopping mall in the country. What's more, you'd have to pay them only if they located an intersted customer and began marketing to them your nutritional supplements.

Now, even if your competition has posted large billboards, hovering over everyone, it doesn't matter. Few shoppers care for a general ad when something more targeted to their wants and needs is more readily available. All the while, your "agents" are constantly interacting with every single prospect that seems targeted for what you have.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of non-stop "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.

Of funds budgeted for search engine marketing this year, marketers said they would spend 51% on paid search ads, 6% on paid inclusion, 10% on contextual ads, 12% on search marketing agency fees for paid search, 11% on search marketing agency fees for optimization, and 11% on other areas of search marketing. (Source: Forrester Research 02/2005)

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4Life Research | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | nutritional supplements | nutrition
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