Is 4Life Research Mompreneur Friendly?

Is 4Life Research Mompreneur Friendly?

Source: DSA.org

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Figure it another way and the males total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has morphed from entrepreneurism and it called Mompreneurism.

Books by Mompreneur: Patricia Cobe Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these 'Mompreneur' women share certain secrets for success when doing business online. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

It's possible you think 4Life Research is a great place for moms? Maybe you're hoping to attract work-from-home mothers to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, moms running their own business from home are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be admired and respected.

Perhaps your nutritional supplements will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

More tips for your PPC campaign:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Making Yourself (or Your Business) Attractive to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to work-from-home mothers:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

For additional tips and help visit:
Internet Marketing Tips for 4Life Research

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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4Life Research | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | nutritional supplements | nutrition
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4Life Research | A Women's Business | ACN Communication