ACN Communication? Ever wonder what people really think about it?

ACN Communication? Ever wonder what people really think about it?

Have you ever thought about the public's perception of what you do?

ACN Communication

ACN is a leader in the rapid expansion of the global telecommunications industry and has become one of the world s leading direct sellers, having served millions of satisfied customers in 18 different countries.

Do you honestly think that people reading your ads already think this about ACN Communication?

That's an often overlooked part in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the internet services, utilities & telecommunications services you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any contextual ad program, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing strategies:

Without any further delay, I'll continue with my tips this week.

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.


Like what you're reading? Subscribe to my RSS feed.


Technorati:
ACN Communication | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords