Calling all Moms... ACN Communication.

Calling all Moms... ACN Communication.

Source: DSA.org

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the males total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It seems natural that a new term has entered our vocabulary... Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these women share certain secrets for success when doing business online. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Do you think ACN Communication is a ideal place for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, it's an important niche and your search engine marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and respected.

Think optimistically that your internet services, utilities & telecommunications services will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Can You Be Compelling to a Mompreneur?

Here's one way you can be very appealing in reaching out to mothers managing kids and a business from home:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional lead generation ideas visit:
Internet Marketing Tips for ACN Communication

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
ACN Communication | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | internet services | telecommunications
Other recommended blogs:
CUTCO | Direct sales | Discovery Toys