Would You Have An Advantage If ACN Communication Customers Wore Bright Turquoise Shirts?

Would You Have An Advantage If ACN Communication Customers Wore Bright Turquoise Shirts?

As I reflect upon the people I've assisted in my consulting practice, I sometimes have the privilege of consulting directly with ACN Communication representatives. Regardless of all my attempts to explain, I still occassionaly get folks that say, "pay per click marketing might be marvelous, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my internet services, utilities & telecommunications services."

Even though these comments surprise me, I'm certain that one of the reasons I hear this is because the "idea" of pay per click marketing is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

How fun it would be if you could plant yourself at the front door of a Target store or Circuit City and immediately spot customers who were looking for your product? Lets say they wore loudly colored Turquoise T-shirts proclaiming what they were searching for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than wander the store aimlessly looking?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with customers the moment they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have a thousand young college students at the door of every shopping mall in the country. What's more, you'd have to pay them only if they found prospects and began selling them your internet services, utilities & telecommunications services.

Now, even if other big companies have made big advertisements, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are continually interacting with every single potential shopper.

Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

Check back next week for the next in this series of pay per click and online marketing tips...


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ACN Communication | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | internet services | telecommunications
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