Tips, tips and more tips on pay-per-click advertising.

Tips, tips and more tips on pay-per-click advertising.

Because pay-per-click ad campaigns are such a great source of targeted traffic, I've scheduled a series of posts over the upcoming weeks I think you'll enjoy. I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates destination page visitors well matched to your ad offer and visitors whose clicks don't cost you a fortune.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is like handing the impoverished street corner beggar your credit card.

Is it possible to launch a pay per click campaign that produces results without causing a divorce? Maybe. What ensues here and over the upcoming weeks are my time tested strategies to put any pay per click campaign on a path toward affordable results.

Pay per click tips for this week:

1. When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
2. Explore variations: 'soy milk', 'soymilk', 'soy-milk'
3. Add plurals: 'protein bar' and 'protein bars'
4. Use abbreviations and acronyms
5. Use US and UK spellings
6. Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Keep in mind that if you run any PPC search engine ad campaign over a few weeks and you get unsatisfactory sales or sign-up results, the culprit is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC visitor hits. The first thing I'd look at ( to improve your conversion ratio ) is your landing page. I've seen many a site that look like a one eyed hooker with fish-net pantyhose. Go figure.

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Best of Luck with AMS Health Sciences !