It Happened Today... After 118 Years, Google Inc. Closed Its Doors.
If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.
Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?
As Google co-founder Larry Page puts it, "Never settle for the best, the perfect search engine, would understand exactly what you mean and give back exactly what you want."
| It Happened Today... | Remember "five and dime" stores? The nickname referred, for a time (until the prices went up, of course), to the price of items in some of the United States' most popular retail outlets. On this day in 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores.  |
Could this happen to Google? Well, yes. In the Fortune story, "Search and Destroy" It states that Bill Gates is leading a charge against Google. Forced to watch Google's stock soar the way Microsoft's used to, while Google's Brin and Page enjoy new roles as tech's rock stars, Gates brings to the fight a ferocity that nobody has seen since the Netscape war a decade ago. Google's popularity gets under his skin. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.
| People searching for information on the Internet are driving some of the fastest-growing profits on the Web, whetting advertisers' appetites by signaling what they want. By typing in search terms, users are also sending advertisers a clear message about merchandise they might be interested in buying, and search providers like Google Inc. (Nasdaq:GOOG - news), Yahoo Inc. (Nasdaq:YHOO - news) and Microsoft Corp.'s (Nasdaq:MSFT - news) MSN are cashing in. (Source: Reuters 2005) |
Good news for the AMS Health Sciences associate
The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads
It doesn't take a rocket scientist to know where to spend your advertising dollars... $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Those are the average cost-per-customer numbers based on research by Piper Jaffray.
According to Jeff Saville, "It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it." Jeff is a marketing manager with Deckers Outdoor Corp. (Nasdaq:DECK - news)
Are there dangers or flaws in search advertising?
- Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.
- Certain campaigns fail because they are ill-conceived or unsuited to the medium.
- An estimated 5 percent to 20 percent of clicks are believed to be fraudulent -- the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue.
More tips for your PPC campaign:
- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
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Technorati:
AMS Health Sciences | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising
| posted by Dan Hollings @ 3:26 PM |
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