AMS Health Sciences? Is it perceived in the way I think?

AMS Health Sciences? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

AMS Health Sciences

AMS Health Sciences, Inc., sells more than 60 natural nutritional supplements, weight management products, and natural skincare products, including the world's number-one all-natural weight loss and stress reliever, Prime One.

Do you know if visitors have already heard this about AMS Health Sciences?

That's an important point you must not overlook in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the haircare, skincare, weight management & nutritional supplements you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any attempts to generate traffic, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing tips:

So as promised, below you'll find this weeks installment of search engine tips...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Like what you're reading? Subscribe to my RSS feed.


Technorati:
AMS Health Sciences | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords