Mompreneurs could find a home at AMS Health Sciences?
Source: Direct Sales Association
Based on statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Any way you look at it the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It's know wonder a new term has marched to the forefront: Mompreneurism.
Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Lifetime Television; their mompreneurs online website draws millions of visitors each month. In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these women share certain secrets for success on the wild, wild web. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:
- Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
- Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
- A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
Whatever the case, these "mompreneurs" working from home are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be admired and respected.
Perhaps your haircare, skincare, weight management & nutritional supplements will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!
Tips, Tips, Tips... They just keep on coming!
- When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
- Explore variations: 'soy milk', 'soymilk', 'soy-milk'
- Add plurals: 'protein bar' and 'protein bars'
- Use abbreviations and acronyms
- Use US and UK spellings
- Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.
Can You Be Compelling to a Mompreneur?
Here's one way you can be appealing and compelling in reaching out to mothers managing kids and a business from home: MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.
In earlier blog posts you'll find several installments of my PPC tips.
For additional campaign advice visit:
Internet Marketing Tips for AMS Health Sciences
Until next week, happy pay per click campaigning...
Technorati:
AMS Health Sciences | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | haircare | weight management | weightloss | nutritional supplements | nutrition | skincare
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| posted by Dan Hollings @ 10:47 PM |
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