A Woman business owner methodology for targeting prospects with pay-per-click.

A Woman business owner methodology for targeting prospects with pay-per-click.

Do you feel one day older than you felt back when champaign corks were flying, at the turn of this year. Can you account for where all the days have gone? Why heck, can you believe that 192 days have passed since the beginning of the year?

As most of us continue our attempt to drum up some business, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your marketing drive is just not keeping the beat?

Are you getting your piece of the pie? Internet retail sales are projected to reach up to 110 billion dollars in 2005. (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get a marketing plan implemented that dropped dozens of targeted prospects and visitors to your web doorstep each and every week.

If you're asking "Please! Tell me the secret?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a Yahoo, MSN search, Overture, or Google pay per click advertising campaign.

Search marketing will represent 39% of all online advertising spending this year and will account for 44% of online ad spending in 2010. (Source: Forrester Research 02/2005)

In the U.S., Canada, UK or most any internet savvy country you'll discover stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

The Web is gaining a larger share of the overall retail market. Total online sales in 2004 reached $69.2 billion, just shy of 2 percent of all retail sales in the country. (stats from: U.S. Department of Commerce 02/2005)

But I'm A Woman business owner, I'm told it is different in my situation?

Maybe you are thinking that "some things" sell online but not your product or service. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

PPC Tips:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

In earlier blog posts you'll find the first and second installment of my PPC tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Your own womens business interesting or helpful.

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Your own womens business | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics