Is your own women's business Mompreneur friendly?

Is your own women's business Mompreneur friendly?

Source: Direct Sales Association

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Any way you look at it the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It was only a matter of time before a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like CNBC; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these 'Mompreneur' women share certain secrets for success when doing business online. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Mompreneurs® Online:

• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

Maybe you think Your own womens business is a good place for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, moms running their own business from home are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and respected.

With any luck, your product or service will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Reaching Out to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to these "mompreneurs" working from home:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

In earlier blog posts you'll find several installments of my PPC tips.



For additional tips and help visit:
Internet Marketing Tips for Your own womens business

Check back next week for the next in this series of pay per click marketing tips...


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Your own womens business | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
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