Is your product or service a hot web product? Find out quick if it can be promoted via Google AdWords or Yahoo Sponsored Ads

Is your product or service a hot web product? Find out quick if it can be promoted via Google AdWords or Yahoo Sponsored Ads

Perhaps the product or service offered by your business is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. The fact that you are running a "women's business" can often be an advantage. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

As A Woman business owner you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people.

Can your product or service be sold via Google AdWords or Yahoo Sponsored Ads or not? That's question #1, right? But equally important, can you put together a strategy that creates more profits and results than lost money?

Exciting news, the answer is: "without a doubt, YES!"

Tricks of the trade for the successful PPC campaign...

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In earlier blog posts you'll find several installments of my PPC tips.


Check back next week for the next in this series of pay per click marketing tips...


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Your own womens business | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords |