Your own womens business? Is it perceived in the way I think?

Your own womens business? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Your own womens business

Perhaps the product or service offered by your business is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential customer. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that. The fact that you are running a "women's business" can often be an advantage. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

Do you believe that visitors arriving at your site have already heard this about Your own womens business?

That's an important point you must not overlook in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have learned' about you and the product or service you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any marketing drive, put on the eye glasses of your customer and take a hard look at your landing page.

More tips for your PPC campaign:

Without any further delay, I'll continue with my tips this week.

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


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Your own womens business | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords