Would Your Sales Increase If AdvoCare Customers Wore Brilliant Red Shirts?
Since the launch of my "Internet Marketing Tips Blog", I've often had the privilege of acting as a consultant directly with AdvoCare independent distributors. Regardless of all my attempts to explain, I still from time-to-time get people that say, "online pay-per-click marketing campauigns might be good, but paying a buck a click scares the pajeebers out of me and I'm thinking it is not for my weight management, nutritional supplements, health-fitness-wellness & skincare."
While this always amazes me, I'm certain that one of the reasons I hear this is because the "idea" of online pay-per-click marketing campauigns is still not understood. Maybe an analogy will help.
How fun it would be if you could park at the front door of a Target store or Best Buy and immediately spot customers who were looking for your product? Lets say they wore brilliant Red T-shirts revealing what they were at the store looking for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than wander the store aimlessly looking? With Yahoo's Sponsored Search, Google AdWords, or perhaps any top pay per click search engine, you connect with targeted customers immediately, the second they want to hear from you.
Let's take this concept a step further. What if you could have tens of thousands of people working for you at the door of every shopping center in the country. What's more, you'd have to pay them only if they got customers and began selling them your weight management, nutritional supplements, health-fitness-wellness & skincare.
Now, even if other 'big dog' companies have displayed giant billboards, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are constantly monitoring every single prospect that seems targeted for what you have.
Managing a pay-per-click ad campaign is like deploying a team of super sales "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as prospects start search, you'll be the first to know.
Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)
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AdvoCare | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | wellness | fitness | health | weight management | weightloss | nutritional supplements | nutrition | skincare
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| posted by Dan Hollings @ 5:11 PM 5 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month. 
That's the challenge in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the weight management, nutritional supplements, health-fitness-wellness & skincare you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet. 
