Pay-per-click tips (first in a series)

Pay-per-click tips (first in a series)

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates visitors that are likely to respond to your ad offer and visitors whose clicks don't cost you more money than you have in your bank account :-)

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

Is it possible to launch a pay per click campaign that produces results without causing a divorce? Maybe. What ensues here and over the upcoming weeks are my time tested strategies to put any pay per click campaign on a path toward affordable results.

Tips for your PPC campaign:

1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
2. Remember that people search by typing in more than one word:
3. The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

In the final analysis, you must understand what your goals are and pay close attention to all aspects of your campaign. It can be safely said that if you run any PPC search engine ad campaign over a few weeks and you get no sales or sign-up results, the challenge is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC targeted visitors . The first thing I'd look at ( if things aren't going satisfactory) is your landing page. I've seen many a site that look like a one eyed hooker with fish-net pantyhose. Go figure.

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Best of Luck with AdvoCare !