Fireworks Light Up July Skies. What Will It Take To Light Up Your Search Engine Campaign?

Fireworks Light Up July Skies. What Will It Take To Light Up Your Search Engine Campaign?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"If this doesn't make for a spectacular July the 4th, what does?"

And you're wondering, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for AdvoCare. The bottom line goal is to get quality blog, site or landing page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the astronomy talk you ask? Well the truth is, I found this news story fascinating (as did millions of others around the world) and felt it was rather topical for this Independence Day.

It just so happens that being "topical" and relating what you do with AdvoCare to news and current events is also a wonderful marketing strategy. Millions of people are on the web this week searching out stories about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like magic, you'll see your hit counters start spinning like a top.

The increase level of visitors such a campaign can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my last blog post we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Without further ado, I'll continue with these tips this week.

PPC Tips:

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Looking for more tips? Check my post from last week for more tips and recommendations that will help you succeed at PPC marketing.


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It happened on the 4th...
1997 - NASA's Mars Pathfinder became the first US spacecraft to land on Mars in more than two decades.

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

Hubble's View of Deep Impact (Universe Today)
The powerful Hubble Space Telescope was on hand to watch the collision between Deep Impact and Comet Tempel 1. Even though Hubble is one of the most sensitive telescopes available, the shroud of dust and gas surrounding Tempel 1 obscures a view of the comet's nucleus. Hubble was able to see the flash from the impact, making the comet 4 times as bright, and then an expanding fan of debris moving


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AdvoCare | marketing | search | comet | NASA