AdvoCare and Mompreneurs?

AdvoCare and Mompreneurs?

Source: Direct Sales Association

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the males total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It seems natural that a new term has appeared on our horizon known as Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these hard working women share certain secrets for success on the wild, wild web. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

It's possible you think AdvoCare is a ideal place for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, mothers managing kids and a business from home are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

With any luck, your weight management, nutritional supplements, health-fitness-wellness & skincare will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

How to Appeal to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to mothers managing kids and a business from home:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional campaign advice visit:
Internet Marketing Tips for AdvoCare

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
AdvoCare | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | wellness | fitness | health | weight management | weightloss | nutritional supplements | nutrition | skincare
Other recommended blogs:
EcoQuest | Electrolux Vacuums | Fifth Ave Collection