AdvoCare? A fickled market might picture your business differently?
Have you ever thought about the public's perception of what you do?
| AdvoCare |
| Whether you're looking for a way to lose weight, gain energy or obtain targeted nutrition, ADVOCARE has what you're looking for. ADVOCARE offers solutions for health and wellness that fit every lifestyle. For athletes, ADVOCARE offers breakthrough science to help you excel in your sport and your training. For parents, ADVOCARE offers premier products specifically designed to provide children with a strong, healthy foundation. And to help you feel and look as good on the outside as you do on the inside, ADVOCARE offers amazing skincare products for a healthy glow. At ADVOCARE, your wellness and better life are our passion. |
Do you expect that people reading your ads already think this about AdvoCare?
That's the challenge in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the weight management, nutritional supplements, health-fitness-wellness & skincare you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet. If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.
If your selling something that has become a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.
Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any customer acquisition approach, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.
Search engine marketing strategies:
Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):- Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
- Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
- Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
- Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?
To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.
Technorati:
AdvoCare | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords
| posted by Dan Hollings @ 3:33 PM |
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