Aerus Electrolux Vacuums seems like a Mompreneur opportunity?

Aerus Electrolux Vacuums seems like a Mompreneur opportunity?

Source: Direct Sales Association

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Guess what that means? Yes, the guys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It was only a matter of time before a new term has appeared on our horizon known as Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like NBC Nightly News; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of moms running their own business from home. Their interviews revealed that these goal directed women share certain secrets for success on the wild, wild web. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen and Pat:

• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

It's possible you think Aerus Electrolux Vacuums is a good place for moms? Maybe you're hoping to attract moms running their own business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, work-from-home mothers are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.

Maybe your vacuum cleaners, floor care & air filtration systems will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
• Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
• Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

How to Reach Out to Mompreneurs

Here's one way you can be very appealing in reaching out to moms running their own business from home:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

For additional marketing help visit:
Internet Marketing Tips for Aerus Electrolux Vacuums

Check back next week for the next in this series of pay per click marketing tips...


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Aerus Electrolux Vacuums | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | vacuum cleaners | air filtration
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