Internet marketing tips for Electrolux Vacuums

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Wednesday, August 17, 2005

Really! You're saying vacuum cleaners, floor care & air filtration systems can be marketed via search engine marketing


After being inside millions of homes and talking with millions of people, Aerus learned quite a bit about how cleaner air stimulates a healthy living environment. Aerus is a company that isn't just about making homes cleaner, it's about making lives better. We help people take better care of their families. We are creating home environments that are safer, healthier and more inviting. Aerus believes in living life well.

As An Aerus Electrolux Vacuum distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get search engine traffic.

Can your vacuum cleaners, floor care & air filtration systems be sold via search engine marketing or not? That's question #1, right? But equally important, can you orchestrate a strategy that generates more results or profits than campaign costs?

Guess what, the answer is: "definitely yes."

More Pay Per Click Marketing Tips Below:

  • Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
  • Remember that people search by typing in more than one word:
  • The 7 most used word phrases in search engines according to OneStat.com:
    • 2 word phrases 32.58%
    • 3 word phrase 25.61%
    • 1 word phrases 19.02%
    • 4 word phrases 12.83%
    • 5 word phrases 5.64%
    • 6 word phrases 2.32%
    • 7 word phrases 0.98%
  • Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
  • Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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posted by Dan Hollings @ 11:39 PM  

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