What If All Aerus Electrolux Vacuums Customers Wore Bright Orange Tee Shirts?

What If All Aerus Electrolux Vacuums Customers Wore Bright Orange Tee Shirts?

As a consultant to this industry, I sometimes have the privilege of acting as a consultant with Aerus Electrolux Vacuum distributors. No matter how many tips I blog, articles I write, or trainings I teach, I still occassionaly get individuals that say, "pay per click marketing might be the best thing since sliced bread, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my vacuum cleaners, floor care & air filtration systems."

I'm certain that one of the reasons I hear this is because the "concept" of pay per click marketing is still not understood. Perhaps an analogy will clarify.

Step into a fantasy world for a moment and imagine how interesting it might be if you could secretively place yourself at the front door of a Wal-Mart or Blockbuster and immediately spot customers who were looking for your product? Lets say they wore vividly colored Orange tee shirts announcing what they were at the store looking for. Imagine if these shoppers knew to go straight to you rather than go round and round the store searching out the items on their shopping list?

With Google AdWords, Yahoo's Sponsored Search or a Major Second Tier PPC Player, you connect with people ready to buy immediately, the second they want to hear from you.

The power of this idea gets even more enticing if we augment it a bit more... What if you could have 1000's of advertising agents at the door of every shopping mall in the country. What's more, you'd have to pay them only if they found customers ready to buy and began promoting to them your vacuum cleaners, floor care & air filtration systems.

Now, even if your competition has posted huge billboards, hovering over everyone, it doesn't matter. Few shoppers want to be sold in a generic sense rather, they want to 'find' what it is they came shopping for originally. All the while, your "agents" are constantly interacting with every single customer that passes by.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of enthusiastic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as people begin the shopping process, you'll be the first to know.

Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005)

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Aerus Electrolux Vacuums | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | vacuum cleaners | air filtration
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