Mompreneurs and Marketing Affiliate Programs?

Mompreneurs and Marketing Affiliate Programs?

Source: DSA.org

Have you been looking around you? Moms, moms everywhere! Yes, according to figures available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Any way you look at it the men total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has entered our vocabulary... Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of work at home moms. Their interviews revealed that these work at home women share certain secrets for cyber-success. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen H. Parlapiano and Patricia Cobe:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.

Maybe you think Affiliate programs is a great place for moms? Maybe you're hoping to attract work at home moms to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, moms running their own business from home are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be admired and respected.

Think optimistically that your affiliate products or services will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

How to Appeal to Mompreneurs

Here's one way you can be very appealing in reaching out to work at home moms:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?



For additional internet strategies visit:
Internet Marketing Tips for Affiliate programs

Until next week, happy pay per click campaigning...


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