Internet marketing tips for Affiliate programs

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Wednesday, August 17, 2005

You represent affiliate products or services. Do you know how they can be sold online via Yahoo or Google pay per click


As an Affiliate marketer or someone that partners with other sites and services to refer customers, you may offer many products or services. People perhaps come to your site for other reasons; like to read content, articles, news or information. Or perhaps you provide entertainment. Whatever the focus, people will find your affiliate links more appealing the more they are matched to your site's focus. You won't sell cookbooks to people reading articles about car repair and few will click an affiliate link for DVDs, movies or games unless your site content is somehow related.

As An Affiliate program participant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors to your site.

Can your affiliate products or services be sold via Yahoo or Google pay per click or not? That's question #1, right? But equally important, can you figure out a strategy that produces more measurable results than lost money?

Encouraging news, the answer is: "definitely yes."

PPC Tips:

  • Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
  • Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
  • Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
  • Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Until next week, happy pay per click campaigning...


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posted by Dan Hollings @ 11:43 PM  

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