Amazon Herbs? What the heck do they do?

Amazon Herbs? What the heck do they do?

Have you ever thought about the public's perception of what you do?

Amazon Herbs

Amazon Herbs offers the purest, most nutrient-rich herbal remedies in the world. The wild botanicals are sustainably harvested in the lush, virgin terrain of the Amazon Rainforest. They undergo a rare and superior preparation technique to retain their full essence and bioavailability. Each formula is backed by research, plus years of development and testing by healthcare professionals. They are living foods that work, just as nature intended!

Do you believe that potential customers already know this about Amazon Herbs?

That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the nutritional supplements you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any marketing strategy, put on your visitors shoes and take a fast walk to your landing page.

Search engine marketing tips:

Below are this weeks tips for better search engine marketing (using pay-per-click):

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

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Amazon Herbs | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords