Internet marketing tips for Amazon Herbs

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Wednesday, August 17, 2005

How could nutritional supplements be sold successfully through PPC


Amazon Herbs offers the purest, most nutrient-rich herbal remedies in the world. The wild botanicals are sustainably harvested in the lush, virgin terrain of the Amazon Rainforest. They undergo a rare and superior preparation technique to retain their full essence and bioavailability. Each formula is backed by research, plus years of development and testing by healthcare professionals. They are living foods that work, just as nature intended!

As An Amazon Herbs associate you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your nutritional supplements be sold through PPC or not? That's question #1, right? But equally important, can you come up with a pay per click campaign that produces more results or profits than lost money?

Promising news, the answer is: "probably yes."

Pay per click tips for this week:

  • When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
  • Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
  • Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?


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posted by Dan Hollings @ 11:39 PM  

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