Mompreneurism at Amazon Herbs?

Mompreneurism at Amazon Herbs?

Source: Direct Sales Association

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Do the math and the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has marched to the forefront: Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like CNN; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of mothers in business at home. Their interviews revealed that these women share certain secrets for their savvy web strategies. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Patricia Cobe and Ellen H. Parlapiano:

• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

Maybe you think Amazon Herbs is a wonderful opportunity for moms? Maybe you're hoping to attract mothers in business at home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, work-from-home mothers are an important niche and your search engine marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.

With any luck, your nutritional supplements will be just the thing these mompreneurs are looking for? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Tricks of the trade for the successful PPC campaign...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

How to Appeal to Mompreneurs

Here's one way you can be compelling and relevant in reaching out to mothers in business at home:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

In earlier blog posts you'll find several installments of my PPC tips.



For additional tips visit:
Internet Marketing Tips for Amazon Herbs

Until next week, happy pay per click campaigning...


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Amazon Herbs | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | nutritional supplements | nutrition
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