How to get great traffic using "Pay per Click" search engines.

How to get great traffic using "Pay per Click" search engines.

Because pay-per-click ad campaigns are such a great source of targeted traffic, I've scheduled a series of posts over the upcoming weeks I think you'll enjoy. I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates blog, site or landing page visitors uniquely targeted to your ad offer and visitors whose clicks don't cost you more money than their results merit.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is like handing the impoverished street corner beggar your credit card.

Is it possible to launch a PPC ad campaign that drives quality traffic without causing a heart attack? What follows below and over my next several blog posts are my personal campaign tips designed to put your PPC project on a solid road to success.

Pay per click tips for this week:

1. If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
2. Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
   
   Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
3. Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Keep in mind that if you run any PPC search engine ad campaign over a few weeks and you get nothing for sales or sign-up results, the culprit is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC targeted visitors . The first thing I'd look at (if results are low ) is your landing page. Your landing page must be the 'pearl' in your sea of PPC campaign tools. Anything less and you might as well be shucking oysters.

For additional help with your pay per click ad campaign check out the articles linked in my previous post.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.

Best of Luck with AmeriPlan USA !