AmeriPlan USA, A Good Home For Moms?

AmeriPlan USA, A Good Home For Moms?

Source: Direct Sales Association

According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Figure it another way and the guys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It seems natural that a new term has appeared on our horizon known as Mompreneurism.

Books About Mompreneurism Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Good Morning America; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll find that they've interviewed hundreds of mothers in business at home. Their interviews revealed that these 'Mompreneur' women share certain secrets for internet success. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Cobe and Parlapiano:

• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.

It's possible you think AmeriPlan USA is a perfect spot for moms? Maybe you're hoping to attract mothers in business at home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, work at home moms are an important niche and your pay-per-click marketing strategies can target these moms. Moms are both a consumer and a business force to be understood and admired.

Think optimistically that your health-fitness-wellness will be just the thing these mompreneurs are seeking? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

PPC Tips list continued from previous weeks:

• If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
• Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.
  
  Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
• Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Becoming Relevant to Mompreneurs...

Here's one way you can be compelling and relevant in reaching out to mothers in business at home:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.



For additional tips and help visit:
Internet Marketing Tips for AmeriPlan USA

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AmeriPlan USA | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | wellness | fitness | health
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