AmeriPlan USA? What's that all about?

AmeriPlan USA? What's that all about?

Have you ever thought about the public's perception of what you do?

AmeriPlan USA

AmeriPlan® is the largest discounted fee-for-services program of its type in the country. With a track record of success in providing access to affordable supplemental healthcare that speaks for itself. Yes, AmeriPlan knows their business. 7 out of 10 Americans are uninsured or under-insured and that is the challege for which AmeriPlan has a solution.

Do you guess that consumers already know this about AmeriPlan USA?

That's a 'guess-work' element in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the health-fitness-wellness you offer. If you're not sure, assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that might be considered a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any traffic generation strategy, think like a customer and look at your landing page.

Search engine marketing strategies:

Without any further delay, I'll continue with my tips this week.

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


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