Quick, tell me... how can Health, Fitness & Wellness products be sold successfully by pay-per-click

Quick, tell me... how can Health, Fitness & Wellness products be sold successfully by pay-per-click

AmeriPlan® is the largest discounted fee-for-services program of its type in the country. With a track record of success in providing access to affordable supplemental healthcare that speaks for itself. Yes, AmeriPlan knows their business. 7 out of 10 Americans are uninsured or under-insured and that is the challege for which AmeriPlan has a solution.

As An AmeriPlan USA representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people.

Can your health-fitness-wellness be sold by pay-per-click or not? This is question number one, right? But equally important, can you orchestrate a search engine campaign that creates more results or profits than cost?

Promising news, the answer is: "YES!"

Tricks of the trade for the successful PPC campaign...

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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AmeriPlan USA | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | wellness | fitness | health