An Amway independent business owner promotional strategy for PPC search engine campaigning.

An Amway independent business owner promotional strategy for PPC search engine campaigning.

Do you feel one day older than you felt back when champaign corks were flying, at the turn of this year. Can you account for where all the days have gone? Why heck, can you believe that 192 days have passed since the beginning of 2005?

Just as 2003 and 2004 marched forward in the blink of an eye, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your traffic generation strategy is just not keeping the beat?

Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005)

With 173 days remaining in 2005, imagine how much different your business would be if you could get an internet advertisement program up and running that had the ability to deliver at least ONE hot customer or prospect each day.

If you're asking "Wait a minute, just how can I do this?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat running a really well planned PPC search engine campaign.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

In the U.S., Canada, UK or most any internet savvy country you'll discover stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.

The Web is gaining a larger share of the overall retail market. Total online sales in 2004 reached $69.2 billion, just shy of 2 percent of all retail sales in the country. (stats from: U.S. Department of Commerce 02/2005)

But I'm An Amway independent business owner, is it a bit different for people that do what I do?

Maybe you are thinking that "some things" sell online but not your homecare, nutritional supplements, personal care, nutritional products & cosmetics. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.

In my last two blog posts we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):

Tips for your PPC campaign:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

In earlier blog posts you'll find the first and second installment of my PPC tips.

In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Amway interesting or helpful.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Amway | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics