Astronomers Hope To See Outer-space Fireworks This July 4th. Site Owners Might Be Watching Frozen Hit Counters.

Astronomers Hope To See Outer-space Fireworks This July 4th. Site Owners Might Be Watching Frozen Hit Counters.

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"Fireworks pale in comparison to this!"

And you're wondering, "What in the blogging world is this all about?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Amway. The bottom line goal is to get quality blog, site or landing page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the NASA talk you ask? Well the truth is, I found this news story fascinating (as did millions of others around the world) and felt it was rather topical for this Independence Day.

It just so happens that being "topical" and relating what you do with Amway to news and current events is also an astounding marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like magic, you'll see your hit counters start spinning like a top.

The results that can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

In my last blog post we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

PPC Tips:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

In my previous blog post I included the first installment of tips. You will find additional help for your PPC campaign there.


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It happened on the 4th...
1832 - "America", written by Dr Samuel Francis Smith, was sung in public for the first time, at the Park Street Church in Boston.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Hubble captures Deep Impact's comet collision (Spaceflight Now)
The NASA/ESA Hubble Space Telescope captured the dramatic effects of the collision early July 4 between a 370-kilogram projectile released by the Deep Impact spacecraft and comet 9P/Tempel 1.

NASA's Deep Impact Kicks off Fourth of July With Deep Space Fireworks (SpaceRef)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.


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Amway | marketing | search | comet | NASA