An Arbonne consultant guide for success with search engine marketing.
Who would have guessed that 192 days have passed since the beginning of our current year?
Yes, 2005 is rapidly marching on, yet for may web entrepreneurs few visitors are marching over to see what's up. Are they marching to a different drummer or is it that your traffic campaign is just not keeping the beat?
| Do you sell cosmetics and fragrances? Retailers expect rapid growth in cosmetics and fragrances this year, up 33% (Source: Shop.org/Forrester 05/2005) |
With 173 days remaining in 2005, imagine how much different your business would be if you could get perhaps one "take action" type visitor to your site per week.
If you're asking "How do I get them to my site?" Maybe a little internet advertising is in order? Seems that's what a lot of successful online marketers are doing. And of all the methods out there, nothing seems to beat a well managed pay per click search engine campaign...
Search engine marketing will grow by 33% this year, with growth slowing to 10% annually by 2010, when spending will hit $11.6 billion. (Source: Forrester Research 02/2005) All around the world you havve reports, stories and statistics that prove "it can be done". Yes, online sales are happening. Reports are continuing, sales are up, and the drum beats on.
| During the end of 2004, more consumers than ever used the Web, and according to Forrester Research, 69% of online north America households made a purchase online. Did any of these folks visit your site? |
But I'm An Arbonne consultant, isn't it more challenging marketing what I have?
Maybe you are thinking that "some things" sell online but not your skincare, cosmetics, nutritional supplements & aromatherapy. Nothing could be further from the truth. In most cases, it is not the product or service that hinders a sale, it boils down to traffic, strategy and page presentation. Whether you advertise using Google's AdWords, or do pay-per-click at Overture, Yahoo or MSN search, it's the campaign strategy that's important.
This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past couple of weeks we started our series of PPC search engine tips. These tips will unquestionanly help your marketing campaign and hopefully put some of the statistics on your side. Below are this weeks tips for better search engine marketing (using pay-per-click):
Search engine campaign tips:
- Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
- People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
- Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
- These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.
In addition, I've written a many 'how-to' articles specifically to help get your internet marketing strategy on-track. You might find these internet marketing articles for Arbonne interesting or helpful.
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Technorati:
Arbonne | PPC | pay per click | AdWords | marketing | search | retail statistics | marketing statistics | sales statistics
| posted by Dan Hollings @ 3:48 PM |
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