Fireworks Light Up July Skies. What Will It Take To Light Up Your Search Engine Campaign?

Fireworks Light Up July Skies. What Will It Take To Light Up Your Search Engine Campaign?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"A meteoric accomplishment for Independence Day!"

And you're thinking, "What in the blogging world is this all about?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Arbonne. The bottom line goal is to get quality blog or web page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating (as did thousands of other people would agree) and felt it was rather topical for this special occasion.

It just so happens that being "topical" and relating what you do with Arbonne to news and current events is also (should I say it?) an out-of-this-world marketing strategy. Millions of people are on the net today, tomorrow, and at all times, seeking news or details about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like magic, you'll see your hit counters start spinning like a top.

If you are as well prepared and "on the mark" as NASA was in their Deep Impact Mission, the magnitude of success you can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

This week I'd like to continue with the pay-per-click search engine tips. For those who have been following (or subscribing by RSS feed) you are aware that last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Without further ado, I'll continue with these tips this week.

PPC Tips:

• On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
• FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
• There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

For additional help with your pay per click ad campaign check out the tips in my previous post.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

It happened on the 4th...
1959 - America's 49-star flag, honoring Alaskan statehood, was officially unfurled.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Hubble captures Deep Impact's comet collision (Spaceflight Now)
The NASA/ESA Hubble Space Telescope captured the dramatic effects of the collision early July 4 between a 370-kilogram projectile released by the Deep Impact spacecraft and comet 9P/Tempel 1.

Eyes to skies for Deep Impact (Bangkok Post)
Chachoengsao _ Students at many schools sat glued to TV sets and logged onto the net to watch the ``deep impact'' created when the Nasa space probe rammed into comet Tempel 1 yesterday.


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Arbonne | marketing | search | comet | NASA