Can Arbonne Breathe Freash Air into Mompreneurism?

Can Arbonne Breathe Freash Air into Mompreneurism?

Source: Direct Sales Association

According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Any way you look at it the males total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It seems natural that a new term has entered our vocabulary... Mompreneurism.

Mompreneurs Online: Using the Internet to Build Work@Home Success Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of mothers in business at home. Their interviews revealed that these goal directed women share certain secrets for success on the wild, wild web. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Ellen H. Parlapiano and Patricia Cobe:

• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
• The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
• Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.

Maybe you think Arbonne is a wonderful place for moms? Maybe you're hoping to attract mothers in business at home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial mindset?

Whatever the case, work at home moms are an important niche and your marketing campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

With any luck, your skincare, cosmetics, nutritional supplements & aromatherapy will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Tips, Tips, Tips... They just keep on coming!

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Becoming Relevant to Mompreneurs...

Here's one way you can be compelling and relevant in reaching out to mothers in business at home:

SUPPORT: Create strategies to support this emerging entrepreneurial niche. Provide convenient pathways and remove as many barriers to entry as possible. Almost every industry can tap into the mompreneur market by making their lives and their businesses run more smoothly.

In earlier blog posts you'll find several installments of my PPC tips.



For additional tips visit:
Internet Marketing Tips for Arbonne

Check back next week for the next in this series of pay per click marketing tips...


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Arbonne | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | aromatherapy | nutritional supplements | nutrition | cosmetics | skincare
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