Cosmic Collision This 4th Of July Sparks Question: "Is Your Site Or Blog On A Crash Course?"

Cosmic Collision This 4th Of July Sparks Question: "Is Your Site Or Blog On A Crash Course?"

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a way to kick off America's Independence Day!"

And you're wondering, "Is this the blog I was meaning to read?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for AtHome America. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep impact talk you ask? Well the truth is, I found this news story fascinating , just as I'm sure many others did and felt it was rather topical for this Independence Day.

It just so happens that being "topical" and relating what you do with AtHome America to news and current events is also an effective marketing strategy. Millions of people are on the web right this moment Google-ing keyword after keyword. They seek info from comets to grommets, meteor impacts to impacted molars, and information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then like a toad on a hot road, you'll see your results leap to much higher levels.

If you are as well prepared and "on the mark" as NASA was in their Deep Impact Mission, the magnitude of success you can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

Last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. So without further comet (or is it comment?), let's continue...

Tips for your PPC campaign:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Last week I posted the first round of search engine marketing tips. Check there for more ideas.


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It happened on the 4th...
1959 - America's 49-star flag, honoring Alaskan statehood, was officially unfurled.

NASA's Deep Impact Mission Projectile Strikes Comet (Update4) (Bloomberg.com)
July 4 (Bloomberg) -- A projectile from NASA's Deep Impact spacecraft slammed into the comet Tempel 1, creating a crater that scientists hope will shed light on some of the solar system's most mysterious objects.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.


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