Internet marketing tips for AtHome America

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Tuesday, July 26, 2005

Google's wearable computer material used in FadSense


Fadsense: Google Adsense for Fashion If it were simple, Google would explain how this fabric-embedded electronic technology works. Instead we get a picture. BUt a picture is worth a thousand words and for Google, many of them might be clickable. And then again, perhaps not.

Is this the future? Google FadSense

As An AtHome America HomeStyle Specialist, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for AtHome America" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Much of it boils down to learning a few key things:
  • How to find keywords related to your products and services.
  • How to determine "tags" that help categorize your content.
  • How to prepare your marketing campaign from the ground up.
  • How to write effective ads.
  • How to manage your advertising budget.
  • How to create eye catching headlines for your ads.
  • How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With AtHome America...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.
  • Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
  • Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
  • Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
  • "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.
For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.


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posted by Dan Hollings @ 6:00 PM  

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