Internet marketing tips for AtHome America

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Tuesday, August 30, 2005

Google's Froogle? Can you get your home accessories & decor products displayed there?


As An AtHome America HomeStyle Specialist, the first question you need to ask yourself is: "Where do customers shop?"

  • Customers shop at a place that s familiar
  • Customers shop at a place they trust
  • Customers shop at a place with good prices
  • Customers shop at a place that s well promoted
  • Customers shop at a place they ve shopped at before.
Froogle So what does a consumer's shopping preferences have to do with Google's Froogle? Well simply put; many people have been to Google or Froogle before, it's well promoted, and as always it is convenient. People are basically familiar with Google's various search engines and they trust this newer comparison shopping engine because it's backed by Google. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to find good prices. They've hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're hoping to get your stuff in front of shoppers, lunch is on them. It's 100% free!

Let's start with a few facts about Froogle and then the 'feed' steps for listing your products or services in Froogle.

Froogle In A "Nutshell"


Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.

Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

What are the methods that home accessories & decor products can be included in Froogle.


What follows are some recommended tips toward getting your home accessories & decor products included in Froogle using their data feed system:
  1. Go to the Froogle Merchant Center and sign-in
    If you do not have an account, open one and enter the merchant area.
  2. Set-up an FTP account
    Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
  3. Adjust your feed's settings
    Your feed will have a filename and other parameters. You must set this up as well.
  4. Upload your feed
    After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.

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posted by Dan Hollings @ 7:01 PM  

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