What are the methods that home accessories & decor products can be successfully marketed using a PPC campaign

What are the methods that home accessories & decor products can be successfully marketed using a PPC campaign

AtHome America is a direct extension of what owners Lisa Brandau and Becky Wright hold so dear -- spending time with their families and making their homes places of comfort and warmth -- places to relax, create memories, continue traditions and simply "live." Their loving vision and positive feeling of what being at home can be is reflected in the products AtHome America offers: Home Accents, Bed & Bath, Floral, Candles, and more.

As An AtHome America HomeStyle Specialist you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic.

Can your home accessories & decor be sold using a PPC campaign or not? That's your first question, right? But equally important, can you put together a plan that produces more profits and results than promotional expense?

Guess what, the answer is: "without a doubt, YES!"

PPC Tips list continued from previous weeks:

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Until next week, happy pay per click campaigning...


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AtHome America | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | decor