Avon Cosmetic? Is it perceived in the way I think?

Avon Cosmetic? Is it perceived in the way I think?

Have you ever thought about the public's perception of what you do?

Avon Cosmetic

At Avon, world-class scientists and technicians are constantly masterminding Avon's latest product innovations. Yes, the Company for Women is staying at the forefront of the beauty marketplace by bringing leading-edge, technology-based products to women around the world.

Do you honestly think that visitors already think this about Avon Cosmetic?

That's the challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have heard' about you and the personal care products, cosmetics & nutritional supplements you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' challenges must be worked out by setting up 'mindset adjusters' (fancy phrase for good educational content snippets) on the page they hit immediately after clicking your ad; so before you start any PPC campaign, put on the eye glasses of your customer and take a hard look at your landing page.

Search engine marketing tips:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

• When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
• Explore variations: 'soy milk', 'soymilk', 'soy-milk'
• Add plurals: 'protein bar' and 'protein bars'
• Use abbreviations and acronyms
• Use US and UK spellings
• Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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Avon Cosmetic | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords