Pay-per-click tips (first in a series)

Pay-per-click tips (first in a series)

Over the next few weeks, I plan to share what I consider the best tips for running a successful pay-per-click search engine campaign. I consider a 'successful' campaign one that generates blog, site or landing page visitors that are likely to respond to your ad offer and visitors whose clicks don't cost you a fortune.

Unless you have very deep pockets, or you're completely nuts, or you have a solid money-making conversion rate, paying big bucks for clicks that don't pan out is business suicide .

Is it possible to launch a PPC ad campaign that drives quality traffic without causing a heart attack? What follows below and over my next several blog posts are my personal campaign tips designed to put your PPC project on a solid road to success.

PPC Tips:

1. Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
2. Remember that people search by typing in more than one word:
3. The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
4. Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
5. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Remember that if you run any PPC search engine ad campaign over a few weeks and you get unsatisfactory sales or sign-up results, the problem is most likely NOT the traffic you're generating from your ad, rather it is your site, your landing page, your product, your service, your price or some factor other than your PPC targeted visitors . The first thing I'd look at ( in examining your campaign for flaws ) is your landing page. Your landing page must be the 'pearl' in your sea of PPC campaign tools. Anything less and you might as well be shucking oysters.

In my previous blog post I included a link for additional marketing tips. You will find lots of help for your PPC campaign there.

Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...

Best of Luck with Big Planet !