Are Mompreneurs Aware of Big Planet?

Are Mompreneurs Aware of Big Planet?

Source: DSA.org

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Do the math and the males total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has morphed from entrepreneurism and it called Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online site draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of mothers managing kids and a business from home. Their interviews revealed that these 'Mompreneur' women share certain secrets for their savvy web strategies. Of the many things mentioned, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Patricia Cobe and Ellen H. Parlapiano:

• Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
• A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.
• Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.

It's possible you think Big Planet is a ideal place for moms? Maybe you're hoping to attract mothers managing kids and a business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, these "mompreneurs" working from home are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be understood and respected.

Think optimistically that your internet services & telecommunications services will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on pay per click strategies for gaining highly targeted traffic. Maybe you can get some moms clicking!

Pay per click tips for this week:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Making Yourself (or Your Business) Attractive to Mompreneurs

Here's one way you can be relevant and compelling in reaching out to mothers managing kids and a business from home:

SOCIAL SYSTEMS: Social system technology is a new and exciting technology comprised of blogs, tags, photos and the sharing of many other things. Find ways to connect like-minded women. Use technology if you can. Being a mompreneur can be isolating, so business owners are eager for information, resources and social connections.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.



For additional marketing help visit:
Internet Marketing Tips for Big Planet

Check back next week for the next in this series of pay per click marketing tips...


Technorati:
Big Planet | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | internet services | telecommunications
Other recommended blogs:
Network marketing | New Vision | Nexx