Big Planet? Have you considered what consumers think of you?

Big Planet? Have you considered what consumers think of you?

Have you ever thought about the public's perception of what you do?

Big Planet

Big Planet brings the benefits of technology to everyone. Big Planet's current focus is on the exciting field of digital photography. With the convergence of the personal computer, the Internet, and digital cameras, the way we capture, view, and share our pictures has changed forever. Big Planet is currently developing a digital photo website and product family that meets the needs of this rapidly growing market, making it easy to view, organize, and share precious memories.

Do you know if customers have already heard this about Big Planet?

That's an important point you must not overlook in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'think' about you and the internet services & telecommunications services you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar products or services that customers will associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any marketing push, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

PPC Tips list continued from previous weeks:

So as promised, below you'll find this weeks installment of search engine tips...

• Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
• Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
• Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
• Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Big Planet | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords