Most internet services & telecommunications services can be marketed by a PPC campaign

Most internet services & telecommunications services can be marketed by a PPC campaign

Big Planet brings the benefits of technology to everyone. Big Planet's current focus is on the exciting field of digital photography. With the convergence of the personal computer, the Internet, and digital cameras, the way we capture, view, and share our pictures has changed forever. Big Planet is currently developing a digital photo website and product family that meets the needs of this rapidly growing market, making it easy to view, organize, and share precious memories.

As A Big Planet distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your internet services & telecommunications services be sold by a PPC campaign or not? You've got to answer that first, right? But equally important, can you come up with a pay per click strategy that generates more measurable results than cost?

Encouraging news, the answer is: "without a doubt, YES!"

Pay per click tips for this week:

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


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Big Planet | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | internet services | telecommunications