Froogle? Will you get your educational materials there?
As A Binney Smith At Home representative, the first question you need to ask yourself is: "Where do customers shop?"
- Consumers frequent places that are familiar
- Consumers frequent places that are convenient
- Consumers frequent places they trust
- Consumers frequent places with fair prices
- Consumers frequent places that are well advertised
So what does a consumer's shopping preferences have to do with Froogle, the comparison shopping engine? Well simply put; many people are familiar with Google's Foogle and they trust Google because they've been there before, it's well promoted, and as always it is convenient. While Google's Froogle never sets prices on items or markets stuff themself, they do allow shoppers to hunt down good prices and merchants to set whatever pricing they prefer. Google has hammered the consumer's nail right on its head. It's one of the rare exceptions to the old expression, "there's no such thing as a free lunch". At Froogle, if you're trying to get into a comparison shopping engine, lunch is on them. It's as easy as 1-2-3.
Let's start with a few facts about Froogle and then the 'feed' steps for listing your products or services in Froogle.
Froogle Facts
Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.
You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.
At Froogle you control your product information.
Simply upload a new product feed at any time to ensure Froogle displays the most accurate descriptions and promotions for your products.
Froogle provides store ratings and product reviews.
Google's technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.
Are educational materials great products to be found in Froogle.
Below are some key instructions toward getting your educational materials found in Froogle using their data feed system:
- Sign in to the Froogle Merchant Center
Create or use your existing Google Account to enter the Froogle Merchant Center. - Create an FTP account
Set up your FTP account, which you'll later use to upload your 'product info' feeds to us. - Specify your feed's settings
Set your feed's filename and other parameters. - Create and upload your feed
Create a feed according to Froogle's instructions and upload it to them. Be sure to name your feed using the filename you chose in Step 3 (above). - Check your feed for errors
Sign in to your Froogle Merchant Center account to check for any formatting errors in your feed. - Final content review
We will review your feed to ensure that its content is consistent with our program policies.
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Binney Smith At Home | Froogle | Dan Hollings | educational products | educational materials
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| posted by Dan Hollings @ 7:01 PM 2 comments |
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Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Fox News Channel; their mompreneurs online website draws millions of visitors each month. 
That's perhaps the first challenge in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the educational materials you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet. 
