Astronomers Prepare For Deep Impact, Yet Your Site Or Blog May Have Little Impact. Why?

Astronomers Prepare For Deep Impact, Yet Your Site Or Blog May Have Little Impact. Why?

After 172 days and 268 million miles of deep space stalking, NASA's Deep Impact successfully struck comet Tempel 1. The cosmic collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT.

"What a way to kick off America's Independence Day!"

And you're asking, "What in the blogging world is this all about?" Yes, this is a blog about improving your business by better implementing your online marketing campaign for Binney Smith At Home. The bottom line goal is to get quality destination page "hits"... not a hit like Comet Tempel 1, but a hit none-the-less from a targeted visitor.

Why all the deep space fireworks talk you ask? Well the truth is, I found this news story fascinating (perhaps like you and umteen others) and felt it was rather topical for this special occasion.

It just so happens that being "topical" and relating what you do with Binney Smith At Home to news and current events is also an astounding marketing strategy. Millions of people are on the internet today searching for information about all sorts of current events. If you're writing about that event or news item, you can increase the odds that searchers will find you. If what you do (or what you market) is related in some way, then "bingo" you'll create some real traffic fireworks at your blog or site.

The increase level of visitors such a campaign can achieve by riding on the comet tail of current events and news stories can be as spectacular as one might imagine. The impact on your business can be equally stellar.

This week I'd like to continue with the pay-per-click search engine tips. For those who have been following (or subscribing by RSS feed) you are aware that last week we started our series of PPC search engine tips that can help your campaign for better targeted earthbound visitors. Below are this weeks PPC tips (watch for more next week):

Tips for your PPC campaign:

• Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
• Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
• Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
• "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Looking for more tips? Check my post from last week for more tips and recommendations that will help you succeed at PPC marketing.


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It happened on the 4th...
1832 - "America", written by Dr Samuel Francis Smith, was sung in public for the first time, at the Park Street Church in Boston.

Deep Impact Kicks Off Fourth Of July With Deep Space Fireworks (Science Daily)
After 172 days and 431 million kilometers (268 million miles) of deep space stalking, Deep Impact successfully reached out and touched comet Tempel 1. The collision between the coffee table-sized impactor and city-sized comet occurred at 1:52 a.m. EDT. Mission scientists expect the project will answer basic questions about the formation of the solar system, by offering a better look at the nature

Hubble captures Deep Impact's collision with comet (EurekAlert!)
NASA's Hubble Space Telescope captured the dramatic effects of the collision early July 4 between comet 9P/Tempel 1 and an 820-pound projectile released by the Deep Impact spacecraft.

Hubble's View of Deep Impact (Universe Today)
The powerful Hubble Space Telescope was on hand to watch the collision between Deep Impact and Comet Tempel 1. Even though Hubble is one of the most sensitive telescopes available, the shroud of dust and gas surrounding Tempel 1 obscures a view of the comet's nucleus. Hubble was able to see the flash from the impact, making the comet 4 times as bright, and then an expanding fan of debris moving


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