Are educational materials great products to be successfully marketed via Google AdWords or Yahoo Sponsored Ads

Are educational materials great products to be successfully marketed via Google AdWords or Yahoo Sponsored Ads

Binney & Smith is a color company. Yes, color - along with creativity, learning and most of all, fun - it is the hallmark of our company. A wholly-owned subsidiary of Hallmark Cards, Binney & Smith plays the lead role in Hallmark's personal development strategies.

As A Binney Smith At Home representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page.

Can your educational materials be sold via Google AdWords or Yahoo Sponsored Ads or not? That's question #1, right? But equally important, can you orchestrate a plan that produces more measurable results than promotional expense?

Good news, the answer is: "definitely yes."

More tips for your PPC campaign:

• Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
• Remember that people search by typing in more than one word:
• The 7 most used word phrases in search engines according to OneStat.com:
• 2 word phrases 32.58%
• 3 word phrase 25.61%
• 1 word phrases 19.02%
• 4 word phrases 12.83%
• 5 word phrases 5.64%
• 6 word phrases 2.32%
• 7 word phrases 0.98%
• Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
• Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Review my last several blog posts for many more 'tip-set' in this series of PPC search engine tips.


Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Binney Smith At Home | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | educational products | educational materials