Body Wise? Do customers really know what you're all about?

Body Wise? Do customers really know what you're all about?

Have you ever thought about the public's perception of what you do?

Body Wise

Body Wise products are designed to support people in taking an active role in their overall health and well-being. The Body Wise nutritional system begins with a solid foundation of essential nutrients. The system then provides a comprehensive selection of targeted products to address other areas of health and long-term wellness, such as immune support, cardiovascular health, antioxidants and more. One of Body Wise's most popular, targeted product categories is weight management. This uniquely effective system features gender-specific formulations that address men's and women's different needs.

Do you assume customers have already heard this about Body Wise?

That's an important point you must not overlook in any search engine marketing campaign; you should factor in from the start (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the nutritional supplements you offer. In most cases you are best to assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items the public might associate you with.

Much of these consumer 'mindset' challenges must be addressed on the page your visitor arrives at after clicking your ad; so before you start any PPC campaign, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

Search engine marketing strategies:

Without any further delay, I'll continue with my tips this week.

• Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
• People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
• Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
• These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.


Check back next week for the next in this series of PPC tips... Until next week, happy PPC campaigning...


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