Internet marketing tips for Body Wise

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Wednesday, August 17, 2005

I ask, are nutritional supplements good items to be successfully marketed using PPC


Body Wise products are designed to support people in taking an active role in their overall health and well-being. The Body Wise nutritional system begins with a solid foundation of essential nutrients. The system then provides a comprehensive selection of targeted products to address other areas of health and long-term wellness, such as immune support, cardiovascular health, antioxidants and more. One of Body Wise's most popular, targeted product categories is weight management. This uniquely effective system features gender-specific formulations that address men's and women's different needs.

As A Body Wise independent distributor you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors.

Can your nutritional supplements be sold using PPC or not? That's your first question, right? But equally important, can you orchestrate a search engine campaign that generates more real customers than expense?

Promising news, the answer is: "YES!"

PPC Tips:

  • When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
  • Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
  • Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.
Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.


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posted by Dan Hollings @ 11:40 PM  

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